In college I had a very creative style. I pretty much only wore J. Crew. However, when I arrived in Montreal, I found that J. Crew had not made it there yet. I thus had to find a new clothing brand. Cue Frank & Oak. With their warehouse near my apartment and with a built in barber and coffee shop, I had my new clothing company. I tend to buy all my clothes from one company simply because all the clothes tend to go together. I have to exert very little effort to form outfits. I like minimizing these daily decisions. It saves time and energy for more pressing issues.